Getting Started
From sign-up to your first published content in five steps.
Sign Up & Onboard
Create your account and tell us about your company. We'll ask for your company name, industry, website, and the topic pillars you want to build thought leadership around.
Tip: Choose 3–5 topic pillars that reflect where you have deep expertise and strong opinions. These guide your agent's questions.
Have Your First Conversation
Head to the Conversation page and start talking to your agent. Text or voice — whatever feels natural. Your agent will ask about your background, your opinions on industry trends, and what sets you apart.
What to share: Don't hold back. Share strong opinions, contrarian takes, personal stories, and hard-won lessons. The more specific you are, the better your content will sound.
Watch Your Voice Profile Build
After each conversation, your agent updates your voice profile across five dimensions: tone, vocabulary, structure, perspective, and expertise. Visit the Voice page to track your readiness scorecard — seven criteria that determine when your profile has enough depth for high-quality content.
Note: Your agent will tell you when you've reached the readiness threshold. Content generated before that point may not fully capture your voice.
Generate Your First Content
Go to the Content page and click "Generate Blog Post." Give it a title and optional topic, and your agent will produce a full draft in your voice. You can also generate LinkedIn posts, Twitter threads, and speaking applications.
Tip: Start with a topic you discussed in your last conversation — the agent will have the freshest context and strongest opinions to draw from.
Review & Publish
Every piece of content lands in your content queue for review. Read it, approve it, send it back with feedback, or reject it. Your feedback trains the agent to improve with each cycle.
Feedback matters: If something doesn't sound like you, tell the agent why. Notes like "I'd never use that word" or "too formal for me" sharpen the voice model faster than anything.
Tips for Great Conversations
Be opinionated
The best thought leadership comes from strong positions. Don't hedge — tell the agent what you really think.
Correct the agent
If the agent mischaracterizes your view, say so. Corrections are the fastest way to train your voice profile.
Share stories
Personal anecdotes and war stories make content authentic. The agent uses these as narrative fuel in your articles and posts.
React to news
Bring industry news into your conversations. Your hot takes on current events become timely, relevant content.