Info
Onboarding guides, product writing, and the thinking behind Replacer.
Get set up in under an hour
Step-by-step guides — from exporting your LinkedIn archive to your first voice training conversation.
Notes from the build
Voice fidelity, AI moats, what we ship, what we don't, and why.
Recent posts
Replacer Cheat Sheet - How to go from 0 to better than perfectly-your-voice content
May 04, 2026Here's how the scoring actually works and the fastest path to 250.
Voice fidelity is the moat
May 02, 2026A demonstrable, measurable answer to "does this AI actually sound like me?" — and why the answer is the only durable advantage in this category.
Voice Scores: The Infrastructure Behind Creative AI Communication
May 02, 2026Voice authenticity has been a friction problem — too costly per draft, so generic AI wins by default. Once voice scoring becomes infrastructure rather than manual work, the question shifts from "sound like me" to "what could voice become."
Why You Should Replacer Yourself
May 02, 2026Two camps in the C-suite right now — AI-averse and AI-evangelical. Both miss the point. Authentic communication at scale isn't about whether you use AI; it's whether you replace yourself in a way that keeps the thinking and only automates the typing.
Onboarding steps
Export your LinkedIn archive
A 5-minute self-serve export gives Replacer the highest-quality voice signal it will ever see — your real published writing.
Have your first voice conversation
30 minutes of unstructured talking trains the parts of your voice no archive can capture — the way you reason, the things you push back on, the jokes you make.